👋 Hi, I'm Alex.

Principal engineer · Minneapolis–St. Paul

I build products and lead the teams that ship them.

I'm a principal engineer who leads teams and owns products end to end, across embedded firmware, full-stack apps and AI automation, all shipped to real users. Available for contract work, on-site in the Twin Cities or remote.

Alex Gonzalez
Available for new projects

What I can help with

Many projects need more than one of these. I can lead the work, build it, or both.

Embedded and firmware

Firmware and embedded software for connected products, from board bring-up to field support, built with automated testing so it stays reliable.

C/C++Embedded LinuxConnected devicesTesting

Full-stack products

Web and mobile apps from idea to launch: product design, secure data, payments and the infrastructure to keep it running.

WebMobilePaymentsCloud

AI automation

AI agents and automations that take repetitive work off your team, in any industry: intake and routing, documents and reports, follow-ups, and connecting the tools you already use.

AI agentsWorkflow automationIntegrationsPython

Technical leadership

Leading engineering teams and owning products: setting direction and roadmaps, making architecture calls, and hiring and mentoring engineers. Available as a hands-on lead or an interim product owner.

Team leadershipProduct ownershipArchitectureMentoring

Some recent work

7+years building products
3disciplines: firmware, software, AI
200+users on a product I launched

Leadership · Principal engineer

Principal engineer

I set technical direction for a product company: owning the architecture, making the hard calls on how things get built, and helping the engineers around me do their best work.

Embedded · Electric vehicles

Software lead on a new electric vehicle product

Led the software for a first-of-its-kind product for a major vehicle maker, from scoping and customer communication through firmware and on-site testing.

Product · Founder

SetBook

Designed, built and launched a platform for bands and performers, with web and mobile apps, payments and real-time sync. set-book.com ↗

AI · Operations

AI agents for a service business

Built AI workflows that handle day-to-day operations: routing requests, daily briefings, meeting notes and documentation, connected across a dozen business systems.

Embedded · Reliability

Hardware reliability and failure analysis

Diagnosed failures in deployed hardware and turned the findings into fixes and clear reporting for the customer.

Products I've built

AG Ventures is my company. It's home to my contract work and the products I build.

itOS

The system of operating for IT: one calm desktop for tickets, docs, passwords, devices and billing, with an AI expert that knows every client. In private preview.

Co-founder

SetBook

A platform for bands and performers: setlists, scheduling, collaboration and pay tracking. set-book.com ↗

FounderLive

A bit about me

B.S. in Physics and Computer Engineering from Bethel University. I've worked across electric vehicles, consumer audio, transportation, building controls and IT operations, and I like owning a problem end to end: scoping it with the customer, building it, and supporting it in the field.

Let's talk

Tell me a little about it and I'll reply within a day or two. Recruiters and hiring teams: reach out here for my resume.