👋 Hi, I'm Alex.
Principal engineer · Minneapolis–St. Paul
I build products and lead the teams that ship them.
I'm a principal engineer who leads teams and owns products end to end, across embedded firmware, full-stack apps and AI automation, all shipped to real users. Available for contract work, on-site in the Twin Cities or remote.

What I can help with
Many projects need more than one of these. I can lead the work, build it, or both.
Embedded and firmware
Firmware and embedded software for connected products, from board bring-up to field support, built with automated testing so it stays reliable.
Full-stack products
Web and mobile apps from idea to launch: product design, secure data, payments and the infrastructure to keep it running.
AI automation
AI agents and automations that take repetitive work off your team, in any industry: intake and routing, documents and reports, follow-ups, and connecting the tools you already use.
Technical leadership
Leading engineering teams and owning products: setting direction and roadmaps, making architecture calls, and hiring and mentoring engineers. Available as a hands-on lead or an interim product owner.
Some recent work
Leadership · Principal engineer
Principal engineer
I set technical direction for a product company: owning the architecture, making the hard calls on how things get built, and helping the engineers around me do their best work.
Embedded · Electric vehicles
Software lead on a new electric vehicle product
Led the software for a first-of-its-kind product for a major vehicle maker, from scoping and customer communication through firmware and on-site testing.
Product · Founder
SetBook
Designed, built and launched a platform for bands and performers, with web and mobile apps, payments and real-time sync. set-book.com ↗
AI · Operations
AI agents for a service business
Built AI workflows that handle day-to-day operations: routing requests, daily briefings, meeting notes and documentation, connected across a dozen business systems.
Embedded · Reliability
Hardware reliability and failure analysis
Diagnosed failures in deployed hardware and turned the findings into fixes and clear reporting for the customer.
Products I've built
AG Ventures is my company. It's home to my contract work and the products I build.
itOS
The system of operating for IT: one calm desktop for tickets, docs, passwords, devices and billing, with an AI expert that knows every client. In private preview.
SetBook
A platform for bands and performers: setlists, scheduling, collaboration and pay tracking. set-book.com ↗
A bit about me
B.S. in Physics and Computer Engineering from Bethel University. I've worked across electric vehicles, consumer audio, transportation, building controls and IT operations, and I like owning a problem end to end: scoping it with the customer, building it, and supporting it in the field.
- 2026 – nowFounder, AG Ventures LLC: contract engineering and products (itOS, SetBook)
- 2026 – nowEmbedded Software and Firmware Engineer (contract)
- 2024 – nowTechnical Lead, IT services
- 2024Embedded Firmware Engineer (contract), audio products
- 2022 – 2023Embedded Software and Systems Integration Engineer (contract), electric vehicles · Consultant of the Quarter
- 2019 – 2020Embedded Software Engineer, transportation telematics
Let's talk
Tell me a little about it and I'll reply within a day or two. Recruiters and hiring teams: reach out here for my resume.